When managing multiple websites with WordPress, it’s common to encounter terms like Multisite and Subdomain. While both are used to manage multiple sites, they serve distinct purposes and have unique configurations. Understanding the difference between the two is crucial for choosing the best setup for your needs.
What Is a WordPress Multisite?

A WordPress Multisite is a feature within WordPress that allows you to create and manage a network of websites under a single WordPress installation. It’s ideal for scenarios where you want to manage multiple sites using the same core files, plugins, and themes.
Key Features of WordPress Multisite
- Centralized Management: One WordPress dashboard to oversee all sites in the network.
- Shared Resources: Themes and plugins are shared across all sites.
- Different Site Structures: Multisite allows creating sites as subdomains (e.g., site1.example.com) or subdirectories (e.g., example.com/site1).
- Custom User Roles: Administrators can manage individual sites, while the Super Admin controls the entire network.
What Is a Subdomain in WordPress Hosting?
A Subdomain is a type of secondary domain that is part of your primary domain. Subdomains are often used to organize different sections of a website or host separate sites. They function independently and require their own WordPress installation unless they are part of a Multisite network.
Key Features of Subdomains
- Independent Sites: Each subdomain acts as its own separate website.
- Unique WordPress Installations: Subdomains generally require individual WordPress installations unless part of a Multisite setup.
- Flexible Organization: Useful for creating unique sections of a site, such as blog.example.com or store.example.com.
- SEO Implications: Search engines may treat subdomains as separate entities, which can impact SEO strategy.
Key Differences Between Multisite and Subdomain
Aspect | WordPress Multisite | Subdomain |
---|---|---|
Definition | A network of sites managed from one dashboard. | A separate domain under the primary domain. |
Setup | Requires enabling Multisite feature. | Requires DNS configuration and domain setup. |
Management | Centralized management for all sites. | Each subdomain managed independently. |
Resource Sharing | Shares themes, plugins, and core files. | Does not share resources; separate installations. |
User Roles | Super Admin oversees all; admins for individual sites. | Separate user roles per subdomain site. |
Scalability | Suitable for large networks with shared needs. | Best for completely independent websites. |
SEO Considerations | Sites may share SEO authority. | Treated as separate websites for SEO. |
When to Use WordPress Multisite
- Educational Institutions: Managing multiple department sites under one domain.
- Large Organizations: Hosting multiple brand or product-specific websites.
- Content Networks: Running multiple blogs or magazines under one network.
- Cost Efficiency: Saving on hosting resources by sharing themes and plugins.
When to Use Subdomains
- Independent Branding: When you need distinctly branded websites.
- E-commerce and Blogs: Separating store content (store.example.com) from a blog (blog.example.com).
- Localized Content: Hosting regional versions of your site (us.example.com, uk.example.com).
- High Customization: Each site requiring unique themes or plugins.
How to Set Up Multisite vs Subdomains
Setting Up Multisite
- Enable the Multisite feature in WordPress by editing the
wp-config.php
file. - Choose between subdomains or subdirectories for your network structure.
- Configure the network through the WordPress admin panel.
Setting Up Subdomains
- Create the subdomain in your hosting control panel.
- Point the subdomain to your hosting server via DNS settings.
- Install WordPress for each subdomain as needed.
Conclusion
Choosing between WordPress Multisite and subdomains depends on your website management needs and long-term goals. Multisite is perfect for centralized management of multiple related sites, while subdomains are ideal for hosting independent websites under one domain. Carefully evaluate your requirements, including scalability, SEO strategy, and resource sharing, before deciding.
FAQs
1. Can I use subdomains in a WordPress Multisite network?
Yes, you can configure a Multisite network to use subdomains for each site, such as site1.example.com and site2.example.com.
2. Is WordPress Multisite suitable for small businesses?
Multisite is typically better for larger networks. For a small number of unrelated sites, separate subdomains may be more practical.
3. Does Multisite affect website performance?
A poorly optimized Multisite network can affect performance, as all sites share the same server resources.
4. Are subdomains bad for SEO?
Subdomains are not inherently bad for SEO, but they are treated as separate entities, requiring individual SEO strategies.
5. Can I migrate a subdomain into a Multisite network later?
Yes, you can migrate a subdomain to a Multisite network, but it may involve data transfer and reconfiguration.